Executive Management

Robert J. Crowell (Co-Founder, Chairman of the Board and Chief Executive Officer; 59)

Robert J. Crowell is the co-founder and Chairman of the Board and CEO of SpotWiki, Inc., the parent company of SpotBrands. Mr. Crowell was previously the Chairman of RedRoller, Inc. and was associated with Mr. Van Wyck in that company.

Mr. Crowell is also the founder of Elcom International, Inc. ("Elcom"), a Massachusetts-based eCommerce company, which sells PC products on-line and licensed its eCommerce software to both the UK and Scottish governments as eProcurement systems. He was the Chairman of the Board of Directors and Chief Executive Officer of Elcom since its inception in 1992 until his resignation in April 2006, when he joined RedRoller. Elcom completed its initial public offering on NASDAQ in December 1995.

Since 1977 and prior to Elcom, Mr. Crowell founded and managed several companies in the PC and technology industries. From May 1990 to April 1992, he was the Chairman, and from May 1990 to January 1992, he was also Chief Executive Officer of JWP Information Services, Inc. ("JWP/IS"), a subsidiary of JWP, Inc. ("JWP"), with approximately $1.4 billion in 1992 revenues. JWP/IS was subsequently purchased by Siemens and JWP reorganized and is now EMCOR Group, Inc. NYSE:EME).

From 1977 to 1990, Mr. Crowell was the founder and the Chairman and Chief Executive Officer of NEECO, Inc. ("NEECO"), a national PC remarketer, which becamea public company in 1986 and was acquired by JWP (forming JWP/IS) in May 1990 for approximately $100 million.

In 1979, Mr. Crowell founded Microamerica Distributing Co., Inc. ("Microamerica"), a PC products distributor formed to market and resell products to PC resellers/dealers. Microamerica was sold to AGS Computers, Inc. in 1983, which was then acquired by NYNEX and subsequently spun off. Microamerica subsequently merged with Softsel, a distributor of software programs, to form Merisel, a PC and software products distributor. Mr. Crowell also founded Professional Software, Inc., in 1980, a PC-based word processing and database software company ("Professional Software"), which was sold in 1986. Mr. Crowell holds a Magna Cum Laude Bachelor of Science degree in Accounting from the University of Massachusetts and is a Vietnam veteran.

William J. Van Wyck (Co-Founder, President, Chief Strategy Officer and Director; 43)

William J. Van Wyck is the co-founder, President and Chief Strategy Officer of SpotWiki, Inc., the parent company of SpotBrands. Mr. Van Wyck was previously the Founder and President of RedRoller, Inc. and was associated with Mr. Crowell in that company. RedRoller was the first internet-based SaaS system for comparison of package shipping costs (similar to ‘Travelocity’ but for shipping packages). In addition to his corporate duties, Mr. Van Wyck was responsible for the creation and supervision of the design and development of the RedRoller IT and website system.

Mr. Van Wyck is experienced in startup enterprises and has built a successful record in management and marketing in the Internet sector. Prior to RedRoller, in 1990 Mr. Van Wyck co-founded Computer Specialties, Inc. ("CSI"), a Northeast-based computer and network systems integrator. CSI was profitable from its first year and was acquired by Elcom International, Inc. in October 1994. Mr. Van Wyck retired from Elcom in 1996 to undertake and complete the first global circumnavigation via sailboat to be tracked virtually over the Internet via

From 1999 through spring of 2003, Mr. Van Wyck was President and CEO of the Hearth Kitchen Company ("HKC"), where he introduced a patented kitchen oven device in the kitchen products industry. Mr. Van Wyck expanded HKC from concept through several financing rounds and implemented national marketing and distribution. During 2003, Mr. Van Wyck positioned new management and resigned to develop the RedRoller concept. Mr. Van Wyck is an avid SCUBA enthusiast. He is also a licensed U.S. Coast Guard Captain with Masters Endorsement.

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